February is full of fun opportunities to engage pet parents, educate your audience, and promote your services! From celebrating pet love to raising awareness about dental health, these post ideas will help you create meaningful and engaging content for your veterinary practice’s social media.
Use these prompts to spark inspiration, showcase your team’s personality, and connect with your community. Don't forget to mix in photos, videos, and interactive elements to boost engagement!
1. Pet Love Story Feature
Feature team members with their pets or clients in a collage to demonstrate the great relationship your team has with patients. Ask team members to submit their favorite pet photos or snap a picture of loyal clients' pets with team members.
Visual Suggestion: A collage of photos or a single team member with their pet in the practice.
Video Idea: Create a Reel of team members introducing their pets, overlaying fun facts about their relationships.
2. VDay Dental Check-Up Special
If you’re offering a dental month special, update the post with your offering. If not, skip this idea.
Visual Suggestion: Before-and-after dental cleaning photos with clean, bright overlays.
Video Idea: Create a before-and-after montage of dental cleaning results with text overlays.
3. February Photo Challenge
Host a photo challenge encouraging pet owners to submit photos based on a specific theme, like “funniest pose.” Share favorite entries throughout the month.
Visual Suggestion: Highlight a mix of submissions in a fun grid or slideshow.
Video Idea: Create a slideshow or Reel featuring all the entries.
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4. Valentine’s Matching Quiz
Design a quiz for pet owners and invite them to share their results.
Visual Suggestion: Quiz-style graphics with results categories like “Cuddliest Companion” or “Most Mischievous.”
5. Dental Health Product Highlight
Spotlight a dental product that can help improve pets' oral health. Include a photo of the product.
Visual Suggestion: The featured product styled on a clean background with simple props like toothbrushes.
Video Idea: Record a team member demonstrating the product’s use.
6. Furry Love Letters
Write an imagined love letter from a pet to their human, tailored to fit the species of animals your practice serves.
Visual Suggestion: Sweet handwritten fonts paired with cute photos of pets.
Video Idea: Have a team member voice over the "love letter" with clips of pets interacting with the team.
7. Pet + Owner Trivia Challenge
Create a fun trivia challenge for pet parents to answer questions about their pets, such as their favorite treats or activities.
Visual Suggestion: Use an infographic-style post with playful trivia graphics.
8. Fresh Breath Bundle
Offer a dental care bundle featuring your hospital’s favorite oral health products. Consider including a coupon for a free dental check-up to encourage repeat visits.
Visual Suggestion: A flat-lay photo of the bundle items styled with fun dental props (like a toothbrush or teeth-shaped decor).
Video Idea: Record an unboxing-style video where a team member introduces and explains each item in the bundle.
9. Love Your Pet Day Gratitude Post
Celebrate pet parents and their incredible pets. Invite them to share photos of their pets for some extra love.
Visual Suggestion: A heartfelt thank-you message overlaid on a photo of a cute pet or a group shot of your team.
Video Idea: Create a thank-you video featuring team members sharing why they love working with pets.
10. A Day in the Life of A Pet
Create a timeline showcasing a pet’s typical day, paired with funny captions. Include a photo/video or an icon/doodle for each part of the day.
Exotic/Large Animal Practices: Create versions like “A Day in the Life of a Guinea Pig” or “Life as a Parrot.”
Visual Suggestion: A timeline graphic with lighthearted pet icons or fun snapshots.
Video Alternative: Use short clips to create a Reel showing a pet’s daily routine with text overlays matching the timeline captions.
11. Last Chance
Promote your dental month offer one final time before the month ends. Encourage bookings before the deadline to take advantage of special discounts.
Visual Suggestion: A bold call-to-action graphic with countdown elements or a smiling pet post-dental cleaning.
12. Fav Spot
Ask pet parents to share their pet’s favorite place or activity as a fun engagement question while transitioning into March.
Visual Suggestion: Create a graphic with illustrated pets in different “favorite places” (e.g., couch, yard).
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Thank you for reading the blog this far; I hope it boosts your creativity! What other post ideas would you add? Tell me in the comments below.
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About The Author
Cheyanne Flerx is the owner and founder of Hey Cheyanne, LLC.
She is a former Veterinary Assistant turned Veterinary Social Media Coach and Educator on a mission to use her experience and knowledge to help veterinary teams genuinely understand and use social media for marketing their practices.
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