Below are some social media post ideas for March that any veterinary practice can use as presented or use to spark a new concept that is relevant to your practice.
1. Spring Facebook Cover Mini Photo Contest
This is one of my favorite quick go-to posts when I want to update a Facebook cover and get some engagement rolling on my account. All you have to do is create a cover photo in Canva and some blank spots to insert photos, download it, and change your banner.
Then, in that banner's description, change the text to something like, "Help us fill in the empty photo slots and share a photo of your pet in the comments! The first X photos to be shared below will be featured in our cover photo!
Then, once you have the photos, download them from Facebook and go back into Canva. You'll then upload the pictures, add them in the blank spaces, and download them. Then update your Facebook cover photo, and voila!
See examples below:
2. Lucky Pets
Create a graphic with the text, "We're lucky to have ____ as our pet!" and encourage your followers to fill in the blank with their pet's name and share the new statement in the comments. This post idea works great for Facebook or Instagram.
3. Respect Your Cat Day
Post a picture of your clinic cat or team member's cat being spicy or bothered by the presence of humans and ask your followers how their cat demands respect. This idea works great for either Facebook or Instagram.
4. Spring Hazard This or That
This post idea is fun to get people commenting while passively educating on an important topic! Take two pictures, one poisonous and one safe object, and place them side by side in one image.
Then, add text to the photo that says, "Which is harmful to your pet, X or X?" and see what people say in the comments.
Example:
5. Favorite Dog Walking Spot Poll
For National Take a Walk in the Park Day, ask your followers for recommendations on where they like taking their dogs for walks. People love to talk about things they love and share their opinions, so naturally, they should want to share where they like to take their companion for a walk.
Poison Prevention Awareness Month/Week Post Ideas
Most of us know that this is a great time to bring awareness to all the toxic things to pets, but to get your followers engaged, try mixing up how you present the information.
6. Celebrate National Peanut Butter Day: Pet Poison Awareness Edition
With peanut butter and other ingredients being sweetened with xylitol, it's an excellent opportunity to educate your followers. Achieve this by sharing a picture of a patient receiving a safe peanut butter option as a treat or the jar's ingredients label and educating on the importance of checking for xylitol. This could be used on Instagram or Facebook.
7. Toxic Photo Shot
Get creative, use toxic items as props, and recreate a scene of what happens when a pet gets into or is about to ingest something toxic. In the caption, share about that toxic item featured and WHY it's toxic.
For example, post a picture of a staff member awkwardly posing with a xylitol-filled gum or peanut butter and share in the caption why their pet should avoid that item.
Then, add a call-to-action to encourage them to click the link or link in your bio for more info from your blog. This is great content for either Facebook or Instagram.
Here are some examples:
8. Blind Taste Test
Take three of the most common toxic or poisonous food items for pets, but they are safe for humans. Turn on your camera and ask some of your team members to do a blind taste test and share their answers. Then, share how dangerous that item can be to pets if ingested. You could break this video into short clips for individual Reels or TikTok and focus on one food at a time to make your content stretch and easy for your audience to consume.
9. Real Patient Story
If you've had a patient come in who has ingested a poison, you have an opportunity to help educate other pet owners. With the owner's permission, share what happened, how the patient is recovering, and what your followers should learn without shaming the pet owner.
Remember, use a story with a happy ending unless your client is ok sharing their story otherwise.
If you don't have photos of the patient through the hospitalization, take a photo of the pet currently and share their survivor story. You could even turn this into a documentary for Instagram Stories, Reels, or TikTok if you want to venture out to more video content.
10. Create a Handy Resource Guide
Create a graphic with all your local contacts or resources that pet owners need to have handy for emergencies if their pet ingests something toxic. This is a great tool for followers to save or share with friends. By sharing local information, you are speaking to your local followers and helping your community as a whole.
BONUS IDEA:
If you're looking for a fun and random post to share, try asking your followers if their pet has superpowers; what powers would they have? It's one of my favorite posts from my Easy to Engage post toolkit to share!
Looking for a community of other social media managers to brainstorm and share ideas with? Join my FREE Facebook group, Veterinary Social Media Managers, and become a member of our 3,000+ community today!
About The Author
Cheyanne Flerx is the owner and founder of Hey Cheyanne, LLC.
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She is a former veterinary assistant turned veterinary social media coach and educator on a mission to use her experience and knowledge to help veterinary teams genuinely understand and use social media to help their practices build stronger bonds with their clients. Cheyanne offers 1:1 consulting and time-saving solutions to help veterinary hospitals successfully reach their social media goals. Learn more here.