The truth is that marketing your veterinary practice on social media can be stressful and overwhelming.
There's getting to know how each social media platform works, coming up with things to post onto social media, create the posts, write captions, understanding how engagement works, and the list can go on!
On top of that, figuring out how social media can generate clients and revenue for your veterinary practice feels like a huge hurdle to overcome on its own!
Let's not forget about the other hats you wear for your practice.
Social media is probably not your only responsibility at the practice.
As a result, social media gets placed on the back burner because everything else seems to take precedence, leaving social media with whatever is left over of your time and energy.
Even when you get designated time for marketing and social media you feel the weight of doing it all yourself to be creatively draining and lonely.
Enter the blank stare into your screen as you search the internet for quick and easy post ideas to use, just to check off “post to social media” off your to-do list.
I get it; I was once in your shoes.
Let me introduce myself.
I'm Cheyanne Flerx, a former veterinary assistant and clinic marketing manager who turned into a veterinary social media maven and coach.
Social Media Marketing and VetMed are my obsession, and I want to help you get out of the trenches and provide you with the tools and support you need to claim power over social media and marketing for your veterinary practice.
I have been managing social media for veterinary clinics, veterinary consultants, and industry tech companies internationally over the last 10 years. I've been honored to serve entities such as Debbie Boone, Jessica Vogelsang, VitusVet, Snout School, AAHA, CanWest, and VetHive.
In all the years I have been managing social media for other veterinary businesses, I have also been teaching, educating, and coaching thousands of veterinary professionals and businesses on how to manage social media for their practices without the aid of a third-party marketing company.
Here's the kicker: I used to STRUGGLE by trying to juggle between my time on the floor with patients and my time keeping up with the clinic’s social media presence and producing social media posts that would perform.
After dividing my time between roles for 2 years, I got burned out from the grind and started to see how to make it easier and reduce my chronic stress.
I almost left the industry.
In my search, I became obsessed with improving my social media skills and figuring out how to do it in less time and with less stress, all while generating better results.
I started to study what makes a post engaging, captivating, and attractive to pet owners and clients. I researched how the social media algorithms actually work and managed the posts I was producing. I tested idea after idea, tried different posting formats, took what I learned from my trial and error, and honed my craft.
I started to see AMAZING results. My clinic’s Facebook following doubled, and clients were engaging and LOVING what I was sharing.
I could finally cut out all the time-wasting methods that weren’t serving me and focus my energy and attention on what I needed to.
I learned A LOT during that obsessive and tiresome journey, but I spent HOURS and WEEKS and invested HUNDREDS, if not THOUSANDS of dollars, into myself to grow and develop the skills and knowledge I have today.
Why am I telling you this?
I want to share everything that I have learned and invested in myself and share it with you and save you the time and money it would take you to discover what actually works on a veterinary clinic's social media and get you the results your clinic's leadership is seeking.
This is why I created Vet Social Hub!
What is Vet Social Hub?
Vet Social Hub (VSH) is a social media marketing membership designed for veterinary professionals who want to level up their content creation skills, engage their clients, and grow their practice’s online presence.
The Vet Social Hub Membership helps you:
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Save time and energy in your planning so you can spend more time on the things you need to within the clinic (or spend less time during your time off working on social media.)
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Say goodbye to canned and generic social media graphics so that you can maintain your practice’s uniqueness and separate yourself from your competitors.
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Generate more engagement on your social media accounts so you can growth your presence and attract more dream clients (and retain your existing ones!)
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Feel confident in your social media efforts so you can perform your best and have more energy and joy in your role.
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Finally become more consistent in posting to social media so you can gain more attention from followers and encourage algorithms to work with you.
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Feel more supported and less alone and isolated in your role so that you can accelerate in your role with more passion, joy, and confidence in what you are doing.
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Here is what our members have to say about Vet Social Hub:
The Vet Social Hub membership is the monthly membership every veterinary professional needs to help them save time and energy on managing social media and marketing tasks for their practices.
In Vet Social Hub, you will get:
Monthly Marketing Trainings so you can stay current on social media strategies, engagement techniques, and content planning tailored for veterinary practices.
Monthly Co-Working and Planning Sessions so you can stay accountable and plan your content with real-time support and feedback from Cheyanne and other members.
Access to Cheyanne's Content Template Hub so you can quickly create engaging posts using customizable templates, ideas, and graphics and save time.
Monthly Social Media Posting Calendars so you can post with confidence and design engaging posts without adding more stress and time to day.
Access to the Resource Library and Content Planning Tools so you can stay organized and efficient with guides, checklists, planning calendars, and SOPs.
Access to a Supportive Community so you can share ideas, receive feedback, and collaborate with other veterinary professionals.
Yours for only $47 USD a month or $470 USD a year!
Here are some of topics members can expect to learn inside VSH:
How to Audit Your Own Social Media Account |
How to Convert More Business from Social Media |
Determining When & How Often to Post for YOUR Practice |
How to Know if Your Social Media Posts Are Working |
How to Design Social Media Content with Canva |
Creating Marketing Plans & Campaigns |
How to Use Social Media Platforms Effectively |
How to Determine Which Social Media Platforms Are Best for My Clinic |
Caption Crafting Workshop |
Hashtags 101 |
How to Use Airtable to Manage Your Entire Social Calendar |
How to Handle Online Reviews |
How to Create a Branding Kit When You Have No Branding |
And more! |
How to Create a Social Media Strategy from Scratch |
Here are some of the templates Vet Social Hub has offered:
Common Questions:
Who is Vet Social Hub for?
Vet Social Hub is designed for anyone involved in managing social media for their veterinary practice, including practice owners, practice managers, veterinary technicians, veterinary assistants, receptionists, and more. This membership is inclusive and adaptable, catering to all types of veterinary practices. Whether you work in general, specialty, or emergency practices, you can find valuable resources and support to enhance your social media efforts.
What happens if I decide Vet Social Hub is not a good fit for me or I need to cancel?
Refunds are not available because this is a digital product, and you get direct and instant access to our template library. However, you can cancel any time and use your membership until the end of its term.
How often can I expect new content and resources?
Members can expect new marketing training sessions and resources each month, ensuring you have fresh content and ideas to utilize.
What kind of support is available in the community?
The Vet Social Hub community is designed to foster collaboration and support while giving you tailored advice. Members can ask questions, share insights, and participate in monthly trainings and monthly co-working and planning sessions to get real-time assistance and inspiration from Cheyanne and other members. You can also reserve 1-1 support with Cheyanne for more in-depth guidance and coaching.
Where is the Vet Social Hub community hosted?
The Vet Social Hub membership is hosted on Mighty Networks, providing a user-friendly and interactive platform for all members.
Do I need to have a Canva Pro subscription to use the templates?
No! The free plan through Canva is sufficient. However, there are some beneficial features with the paid Canva plan, Canva Pro. If you'd like to learn more about what's included in Canva Pro (paid subscription), you can visit my affiliate link here.
Do I need a Canva account to use the templates?
Yes. You can use either the free or paid version. If you'd like to learn more about the different levels of Canva accounts, you can do so here.
Will the templates work for all types of practices?
Yes! Some templates on health topics are geared towards small animal practices; however, the templates are customizable and easy to tweak to fit your needs or use as a springboard for other post ideas. We strive to make the template as flexible as possible for everyone, so we provide additional notes on how practices can tailor the templates to fit their services and clientele. We are looking to include templates geared towards various practices in the near future.
Do you offer group pricing for more than one hospital?
Please email us at contactme@heycheyanne.com to inquire about group pricing.
If you have any questions, please feel free to email us at contactme@heycheyanne.com or use the live chat button on the bottom right.